This way to the exhibitions.
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Click image for closeupInstallation size S. This
one covered both sides of a 20-foot long wall at a trade show, and landed
my Cryos client on the first page of a book about
the assisted fertility business.
Installation size M. Here's
a small sample from an exhibition that turned a conference room at Capital
One's Richmond headquarters into a space for immersing employees in the
latest research about Capital One customers. Matt
Savage was the writer and creative director on this project,
which went from zero to done-and-hung in a little over three weeks. The
clients liked it so well that they
made it a permanent feature at their office. They also decided to install
it in two of their regional offices and had it revised for use on a bus,
as a traveling road show.
Installation size XXL. Then
we got a call from Capital One's Small Business division. They gave us
an entire floor of their building for an exhibit to serve as an empathy-building
reminder to their employees that working for yourself is utterly different
from working for Capital One.
Not everything in the Small Business installation
was XXL. We placed dozens of the
very small signs shown below next to coffee pots, copiers, printers,
light fixtures, even toilet paper dispensers. Each one reminded Capital
One Small Business division employees of the many, many distractions
faced daily by the self-employed entrepreneur.
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